🤔 Who is Thiago Schutz?
Thiago Schutz is a digital influencer on the Manual Red Pill Brasil profile, where he has more than 330 thousand followers. On the page, he usually publishes videos of his participation in videocasts, as podcasts with video are called. Thiago is also the author of books on masculinity, speaker and mentor to men.
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💊 What does Red Pill mean?
"Red pill” is a term that is part of the far-right vocabulary. This movement distorts the concept that emerged from the film Matrix to supposedly value the masculinity and propagate hatred against groups, especially against women. In the film, the protagonist Neo (Keanu Reeves) receives two pills and has to choose which one to take: the blue one, which allows him to continue living in a world of illusions; or red, to gain awareness of the reality that surrounds you. In masculinist vocabulary, the “red pills” would be men who oppose the “system that favors women”, because they have achieved privileged knowledge about it. The “blue pills” would continue to live in illusion and, therefore, would be used by women. (UOL)
🎙️ How did the “Campari coach” come about?
In early January, Thiago Schutz participated in the Buteco Podcast. The videocast only went viral at the end of the month, when a cut was published in which the influencer talked about a situation in which a woman offered a beer to a man who was drinking Campari. The excerpt quickly went viral and social media started referring to Thiago as “Campari coach".
Watch the videocast cut:
🙋♀️ Where does comedian Livia La Gatto come in?
Livia LaGatto is an actress, screenwriter and comedian. On social media, she jokes that she produces “sad content for unhappy lives”. Two weeks ago, she published a video satirizing some of Thiago's statements on podcasts - including statements macho, misogynistic and hate against women he has done.
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The coach threatened Livia in a direct message on Instagram: “You have 24 hours to remove your content about me. After that process or bullet. You choose“, wrote Schutz. The screenshot with the message was published by the comedian herself in Stories on the social network.
Livia LaGatto said he registered a police report in São Paulo after receiving a death threat on social media. Due to the nature of the threats, Livia's lawyer states that a protective measure was also requested. (g1)
Watch the videos published by Livia and see the message sent by Thiago:
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🍹 There’s even leftovers for Campari…
This Monday (27), the Campari Group issued a note of clarification on the case. Read in full:
“The Campari Group, due to the latest events involving the name of the company, announces that it does not have, and has never had, any type of relationship, bond or contact with Thiago Schutz. Campari sympathizes with all the women who were involved in this case of misogyny and threats, and vehemently rejects all prejudiced and violent attitudes expressed by this influencer.”
