The brand transformed cars that drove through the streets of the City of Light into bags. The video went viral on social media this Wednesday and caught people's attention due to its boldness and innovation.
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It could well have been real, but the fashion show was only virtual, a campaign by the brand on its social networks. The video was made by digital artist Ian Padgham, who used 3D resources to produce the giant bags walking around Paris.
The brand was created in 2013 by Simon PorteJacquemus, in honor of his mother. Even though she is new to the French fashion world, she is one of the favorites of celebrities such as Selena Gomez, Kim Kardashian and Bruna Marquezine who have already worn pieces from the brand.
The brand's bags cost, on average, between R$1200 and R$5500, here in Brazil.
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