Why can you trust electoral polls?
Image credits: TSE

Why can you trust electoral polls?

Voting intention surveys are the focus of internet haters and targets of viral disinformation campaigns on social media. From the 6th of August until the 16th, data from Agência Pública showed that the majority of posts with the term "electoral research" - on the four major social networks - disseminated false information, manipulated results and conspiracy theories discrediting research institutes traditional. To avoid falling for fake news, we list what you need to know about the research. Understand concepts such as sampling, margin of error, level of confidence and the role of these surveys in the electoral game.

Every week the news has released a flood of new data on voting intention polls. The results They are commonly used by candidates to guide campaign strategies, for decades, in Brazil and around the world. Then, What's different about this year's election period?

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Dangerous wave of fakes

Second found the Public Agency, the discourse that polls in Brazil are unreliable prevails on networks such as Facebook and WhatsApp, followed by the fanciful information that Jair Bolsonaro (PL) would be leading the electoral race. Data collected by most institutes with surveys registered at the Superior Electoral Court show exactly the opposite.

Election polls: everything you need to know

Less than ten days before the first round of elections, heated debates about the methodology and credibility of research have grown on the networks. Against the tide of disinformation, experts, press outlets, journalists and even artists try clarify doubts, debunk myths and explain key points about electoral research. (UOL)

O Curto News listed a series of these didactic contents:

  • Luciano huck
  • Listen to Science!

Podcast explains why poll results “don't always add up”, the statistics behind them, how to interpret the data and the importance of electoral polls.

Interviewers Julia and Letícia share the microphone with data journalist from Lagom Data, Marcelo Soares.

  • G1 Elections

Read video or text content here, or check out the podcast version:

  • Infomoney

Are electoral polls reliable? Understand the different methodologies applied by institutes

Extensive content on methodology, to understand the topic from start to finish. Some of the topics covered are: main research institutes, importance of the sample, diversity of research, objective of research is not prediction, in-person vs. telephone surveys, selection of interviewees.

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  • Estadão News

The podcast episode discusses the multiplication of research institutes in the 2022 election period and explains how increased data can widen the difference between results. The guest is Jairo Nicolau, professor and political scientist at FGV.

  • Elections Center
  • Twitter profile dedicated to disseminating information about the 2022 electoral scenario.
  • Experts Raphael Nishimura and Daniel Marcelino were invited to the debate at Space.
  • TSE Questions Answered
  • Check the accuracy of information about the electoral period with this zap robot!
  • Initiative of the Superior Electoral Court in partnership with WhatsApp to combat misinformation during the election period.
  • Just send a “hi” to +55 61 9637-1078, point the camera at the QR code or click on this link.

Despite the tide of fakes, young people are connected

A survey this month by IPEC showed that 91% of young Brazilians believe that fake news could affect the 2022 elections. Among Brazilians in general, the rate was 85%. (G1)

A series of authorities, in addition to the highest electoral body (TSE), have already warned about the risk that fake news poses to the election integrity.

See what was fake in relation to the research:

Curto Curatorship

Curto Explain: everything you need to know and are embarrassed to ask!😉

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Click to see more explanatory content ⤴️

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