Mermaidcore trend grows with the release of 'The Little Mermaid'

Last Thursday (25), the live-action 'The Little Mermaid' hit theaters and has been a success. On social media, users post photos and videos as they leave the movie theater, moved by Disney's plot. The most interesting thing is that this hype collides with a TikTok trend, which gained strength with the film's premiere: it's mermaidcore.

Mermaidcore is a trend related to the world of mermaids and the deep sea. So expect vibrant colors, sparkles, shells and scales. The look is marked by shades of blue and green, with emphasis on holographic and metallic textures.

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The protagonist herself 'The Little Mermaid', actress and singer Halle Bailey, invested in mermaidcore off-screen. She attended this year's Oscar ceremony wearing a pool blue dress by Dolce&Gabbana – truly fit for a princess!

In addition to the wardrobe, the trend was also successful in makeup. Metallic eyeshadows and lipsticks, as well as excessive shine, are elements that make up the mermaidcore aesthetic in beauty.

No TikTok, the hashtag #mermaidcore exceeds 220 million views. The videos capture several content creators including trends in their clothes, beauty items and even home objects.

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@cocoaswatches feeling ethereal in @urbandecaycosmetics eyeshadow in “Lithium” and eyeliner in “Deep End”🧜🏿‍♀️✨ This #mermaidcore combo is beyond gorgeous 😍 #cocoaswatches #UD247 #UrbanDecay #UrbanDecayPartner #mermaidmakeup #aestheticmakeup #sparklymakeuplook #glittermakeuptutorial ♬ LIMITS THE SKY – Mpax

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