Barbie and Forever 21 launch virtual fashion collection on Roblox

Together, the companies are bringing an exclusive virtual fashion collection, designed using artificial intelligence, to Roblox enthusiasts.

In collaboration with talented virtual designers, including renowned Roblox creator Lovespunn, VBG studio created a collection that combines the essence of Forever 21 with elements inspired by the metaverse.

A virtual fashion line features a diversity of pieces, ranging from vibrant streetwear, with summer themes and innovative fabric combinations, to formal virtual looks. Furthermore, the partnership will provide users with free surprises to provide an even more immersive experience for players.

Forever 21 is also selling the pieces physically

In addition to digital items, the collaboration between Forever 21 and Barbie also extends to the physical world. The physical collection accompanies the virtual line and offers fans 76 exclusive items, available in the Forever 21 store. 

Highlights include logo tees, hoodies, swimwear, loungewear, denim shorts, vests and jackets. Each piece features Barbie's iconic pink hue, paired with gray accents. Prices for these items range from $19,99 to $59,99.

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North American brand launches collection on Roblox inspired by New York Fashion Week

Roblox is a global phenomenon. The metaverse-like platform moves millions of dollars and is responsible for a loyal and young audience base. Many brands have partnered with the company to try to seduce younger people. Another example of this is the North American brand Rebecca Minkoff, which will sell exclusive clothing items for the platform.