The airline claims that Sama 2.0 is the first customer assistant based on artificial intelligence of the airline sector. Through cell phones, totems at airports and through the Qatar Airways metaverse, Qverse, passengers will be able to interact with the virtual assistant.
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Sama 2.0, which means “sky” in Arabic, promebe empathetic and personalized, offering interactions that imitate human conversations. The assistant also learns from passenger behavior to “help create personalized travel experiences”.
Through Qverse, passengers will be able to browse 3D renderings of airports, ask questions about baggage, check-in and other travel-related matters in real time. Currently, Sama 2.0 only speaks English, but the expectation is that the assistant will master other languages, such as Arabic, by the end of the year.
Qatar Airways sees the new feature as a milestone in the union between technology and human service, with “accessible and friendly” interactions.
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