The company, based in London, has stood out in metaverse initiatives by developing virtual environments focused on selling products. Emperia offers big brands a method to better engage their customers through immersive experiences. It's like a virtual reality self-service for companies to offer their consumers. Therefore, major fashion brands are among its main customers.
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The contributions came from investor funds led by Base10 together with Daphni VC and Sony Innovation Fund, among others. Emperia intends to use the money to expand the team and improve its online store platform. In addition, the metaversonica developer also intends to launch artificial intelligence resources to generate 360-degree virtual reality for product demonstrations.
Olga Dogadkina, co-founder and CEO of Emperia, spoke about the ease provided to customers through virtual experiences: “While working in fashion, it became clear to me that e-commerce was the future, but 2D websites were just a tool that allowed online shopping, but the journey was missing. of the customer and the narrative that brands are looking for. The solution was to fill this gap, with the aim of making virtual experiences the future of brands’ long-term e-commerce strategy.”
