A survey carried out by the Brazilian Business Communication Associationarial (Aberje) revealed that artificial intelligence will directly shape organizational communication.
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According to the study “Trends in Organizational Communication: Artificial Intelligence and featured applications”, 72% of organizations believe that the area of communication will have its strategic role expanded in the coming years.
With the participation of 135 companies from different segments of the economy, the research highlights the growing influence of Artificial Intelligence in the sector. In addition to aspects involving technology, other topics were also addressed.
Check out the main search results:
- 72% of organizations believe that the area will have its strategic role expanded in the coming years.
- 40% of companies see Artificial Intelligence as the main driver of change in Organizational Communication.
- 24% see algorithms as a disruptive technology that will redefine corporate communication.
Most relevant skills for communication professionals:
- Adaptation to new technologies – 61%
- Ability to measure and demonstrate financial return – 43%
- Creativity and innovation – 39%
- Continuous learning – 35%
- Ability to deal with complexity – 30%
- Strategic planning – 30%
Main challenges identified by the research:
- Increased interaction and impact on digital communication – 63%
- Issues related to diversity – 39%
- Changes in the internal organizational structure – 39%
- Greater attention to ethics, compliance and corporate governance – 27%
- Budget constraint – 27%
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