The ship, titled Celebrity Beyond, is a luxury model that offers guests a series of experiences. With this in mind, the company decided to make a spoiler available providing a visit to the ship through virtual reality. There, it is possible to interact with the designers responsible for the project, talk to the crew and even the captain through digital avatars.
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In summary, the wonderverse shows customers what to expect from the structure of the cruise. In general, it is possible to visit the ship's bars, interact with other people and even discover the destinations of the trip.
In one search for a travel platform, it was found that 55% of Brazilians will turn to virtual reality when searching for a destination in 2023. Therefore, investors in the sector believe this mix of realities to purchase a travel package is a trend.
How to access the ship in virtual reality
To access the free experience, visitors must create an account on the Wonderverse website. After that, you enter the virtual environment and can move around the ship's surroundings. Gamified experiences are also experienced. Wonderverse was built in cooperation with the architects of the virtual events platform Surreal Events.
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For cruise marketing director Michael Scheiner, “Wonderverse allows us to unlock and bring to life the richness and fullness of the Celebrity experience in truly exciting ways that we can't do through traditional marketing and advertising vehicles. We believe this has opportunities to expand further, creating experiences our consumers are looking for.”