Tim Cook, from Apple, says that AI is an essential tool for companies to reduce their carbon footprint

Cook participated, last Sunday (24), in a discussion at the annual event in Beijing as the culmination of a week of public displays of his company's commitment to China. Previously, he met with Commerce Minister Wang Wentao and announced plans to further invest in the company's supply chain, stores and research. Apple in the country.

Apple negotiates to use Baidu AI in iPhones Chinese, says newspaper

A Apple held preliminary talks with Baidu regarding the use of the Chinese company's generative artificial intelligence technology on its devices in China, the Wall Street Journal reported this Friday (22).

A Apple has set some of the most ambitious targets to reduce its carbon footprint - like Apple Watch being touted as its first carbon neutral product. Cook focused on this topic in his remarks and throughout much of his visit.

Apple presents its first carbon-neutral products, as well as advances in clean energy

the event of Apple, held this Tuesday (12), was not limited to the launch of new products, such as the long-awaited iPhone 15. The tech giant also revealed its first carbon-neutral products in the new range Apple Watch and its advances in clean energy commitments.

“We are making great progress, we are not there yet, and the path forward requires more innovation,” said Cook about the company's environmental goals. Apple is investing substantially in its AI development, mainly because it has been overtaken by more aggressive competitors like OpenAI with your ChatGPT.

The environmental theme of Cook's trip – which included the opening of a new store in Shanghai – may have been chosen to avoid conflicting with geopolitical sensitivities. Relations between the US and China remain tense, with threats to ban TikTok in the US.

A Apple has been the target of China's response as it has had to deal with an increasing ban on iPhones in companies run by the Chinese government or supported by the state.

Law that could ban TikTok from the US is approved by the House

The United States House of Representatives approved, this Wednesday (13), a law that could ban TikTok in the country. The potential for banning comes from an imposition of the project: either the social network – currently controlled by the Chinese ByteDance – changes ownership in the USA or it will have to leave the country.

The company's global corporate operations are now carbon neutral and aims to have a net-zero climate impact across its entire business by 2030. This would include production supply chains and the entire product lifecycle.

A Apple has also set a goal of eliminating plastic from its product packaging by 2025. By removing the outer plastic wrap from the product packaging, iPhone 13, a Apple avoided 600 metric tons of waste, showing the impact of even small changes when scaled across a vast industry.

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