Apple negotiates to use Baidu AI in iPhones Chinese, says newspaper

A Apple held preliminary talks with Baidu regarding the use of the Chinese company's generative artificial intelligence technology on its devices in China, the Wall Street Journal reported this Friday (22).

A Apple, looking for a local supplier of artificial intelligence (AI) for its operations in China, is aligning with Chinese regulations that require generative AI models to be vetted by the country's cyberspace regulator before public launch, reports the Wall Street Journal.

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The involvement of Apple in these initial conversations with Baidu, while considering partnerships with global AI leaders as A Inc., Google e OpenAI, demonstrates the importance of China to the global operations of Apple.

China's significant role in China's global operations Apple was highlighted by CEO Tim Cook's recent activities, including the opening of the company's flagship store Apple abroad in Shanghai.

Previous reports indicated efforts by Apple to diversify its supply chain base beyond China as geopolitical tensions intensified between the US and China. The sales of iPhone in China suffered, despite the discounts offered, as the Huawei Technologies gained ground fueled by nationalist sentiment.

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US sanctions against China are already affecting Nvidia – the largest beneficiary and supplier of prominent AI chips to the Apple.

Furthermore, the relations of Apple with Baidu representariaIt's a double blow for the US chip designer, which has already lost customers like Baidu to Huawei.

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