Last year, Parler has been temporarily removed from the app stores Apple and Google for not moderating calls for violence following the attack by Trump supporters on the US Congress. She's the talk of the town, but it is far from competing with giants like Facebook and Twitter.
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status symbol
Parler was launched in 2018 by John Matze, a computer engineer, and Rebekah Mercer, a major Republican Party donor. Little known until 2021, the platform drew attention after Trump was expelled from Twitter for encouraging his supporters before the attack on the Capitol on January 6 of that year.
The intention to purchase from Kanye West, or Ye as he is known, comes as the rapper faces accusations of racism and anti-Semitism, which have also led to the restriction of his Twitter and Instagram accounts.
Too far from other networks
Parler has been downloaded 8,5 million times since its launch, including 6,2 million times in the United States, according to the specialized company date.ai. In September, the network had 58 thousand downloads worldwide in its stores. Apple and Google, a far cry from Facebook's 72 million in the same month.
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Parler did not respond to AFP's queries about its number of users and financial situation. Trump does not have an official account on the network, and West, who just opened one, has 1.800 followers, compared to 31 million on Twitter and 18,2 million on Instagram.
Back and forth
Parler has been removed from the app stores Apple and Google during the invasion of the Capitol, due to concerns regarding disinformation and the way to approach the subject. Amazon web services (AWS) also disabled access to the platform.
Accepted again on the App Store in April 2021 and on Google Play Store in September 2021, the company apparently aligned its content moderation systems with rivals' policies.
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Ultraconservatives
Parler is one of many social networks aimed at ultraconservatives who oppose platforms that filter “dangerously incendiary” or misleading posts. Its competitors include Gettr, Gab, Rumble and Truth Social.
The audience for these social networks, however, remains limited. According to a recent study by the Pew Research Center, only 6% of Americans regularly get information through them.
(With AFP)