The launch of Binance with CBF precedes the official opening of the Brazilian championship.
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To get the exclusive pass, fans need to follow three simple steps: first, they must register on the Brasileirão and obtain a serial redemption code; then, they must access the Binance NFT page using the serial code and register with Binance, completing the identity verification (KYC) process to unlock the NFT.
NFT Season Pass holders will be able to access an exclusive gamified fan platform called “Fanverse”, which will launch in May. Additionally, fans will have access to lower trading fees on Binance, discounts on CBF Academy business and management courses, and other gamified experiences.
In addition to sponsoring the 2023 Brasileirão, the company also invests in the Brasileirão Feminino main and access division, in addition to stamping its brand on the Santos shirt.
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