The attacking midfielder for Manchester City and the English national team is a beloved figure among children and teenagers around the world, this is due to the popularity of football and the player's style. Now, inside Gucci's virtual environment on Roblox, titled Gucci City, the player's avatar will interact with users and invite them to participate in challenges on the platform to get rewards.
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Promoting the brand's clothing to a younger audience, the Gucci ambassador is the brand's first sports influencer to participate in the brand's world on Roblox. Within the environment, users will even be able to “buy” the player’s iconic hairstyle to use in the platform’s worlds.
Look how the English football star looked inside Roblox:
It is worth remembering that Gucci has invested heavily in its promotion in the metaverse. In addition to the world on Roblox, the brand often launches products in virtual environments and launches campaigns involving celebrities in virtual reality.
The world of football has also been entering the metaverse in recent times, FIFA's actions in the World Cup have already brought football players to the virtual environment before.
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