A Wake Experience, a division focused on customer behavior and solutions for company communication, brings an integrated system of IA to understand people's needs.
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The solution works as follows: the company uses algorithms and statistics to train the product and determine the best time and channel to send communications to customers. They use data to understand consumer behavior and maximize gains for the retailer and end consumer.
The company also offers the possibility for consumers to use the artificial intelligence in marketing automation campaigns.
The head of engineering at Wake Experience, Roger Matos, explains that they “have an algorithm based on machine learning which decides, based on consumer behavior, what is the best time to send a message to consumer X or Y”.
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The person responsible for the company's system also says that, with the help of AI developed by the company's engineering team, it is possible to understand the best channel to contact the customer.
Figuratively speaking, the company knows what time the customer – who accesses a website wanting a product – wants to receive messages. Avoiding unwanted automated triggers and embarrassment. This, in effect, can bring more sales to companies, which, in turn, hire the services of the company specialized in this optimization.
This solution was presented during the launch of the internet services company's brand at an event in São Paulo.
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