Mercedes-Benz wants to use the metaverse in vehicle production

The automotive giant announced during the Consumer Electronics Show 2023 (CES), which is taking place in Las Vegas, its next step in the car production process. According to the company, Mercedes factories should be revolutionized by digital industrialization and the adoption of virtual reality in its projects, including a partnership with virtual reality technology company NVIDIA.

Using the platform as a basis NVIDIA OMNIVERSE, which produces metaverse applications in 3D, Mercedes aims to create intelligent cycles in virtual reality to reduce waste in the production process. 

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With the help of NVIDIA, one of the largest technology companies in the world, Mercedes will seek to reduce energy consumption and improve the quality of its products. 

(Nvidia Reproduction)

Omniverse's virtual reality technology works as follows: using digital twins, real representations of the car in the virtual environment, developers and designers will be able to explore all the possibilities in cars without having to disassemble a part in the physical factory. 



In this way, from car conception, design, to complex engineering aspects can be discussed and resolved through virtual reality platforms. 

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The German company's interest in virtual reality and metaverse technologies is not new. Recently, in Newsverse, we reported that Mercedes has filed a patent application in the US to explore the metaverse and the NFTs market. 

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