NinaVerso becomes UNICEF Brazil's first virtual influencer in the metaverse and promotes inclusion in the technology area

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The virtual influencer NinaVerso, developed by the BiobotsTec agency, became the first virtual spokesperson for UNICEF Brazil in the metaverse. Businesswoman Nina Silva, who is engaged in the inclusion of the black community in the area of ​​technology and innovation, explained how her avatar became UNICEF Brazil's first virtual influencer. NinaVerso will offer classes on digital entrepreneurship, augmented reality, metaverse and avatars, as part of the 1 Million Opportunities (1Mio) project, carried out by the United Nations Children's Fund since 2020.

UNICEF and metaverse

Besides, NinaVerso will participate in special events in the virtual spaces of the UNICEF Brazil within the metaverse of Upland. Recently, the UNICEF Brazil installed a virtual factory within Upland, where it was possible to buy Christmas decorations and the resources generated were allocated to the entity's social projects for the productive inclusion of young people in the country.

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NinaVerso becomes UNICEF Brazil's first virtual influencer in the metaverse and promotes inclusion in the technology area (image: UPLAND)

Black Money in the metaverse

The businesswoman stated that the objective is to create a neighborhood for community movement Black Money within Upland, with stores, shopping centers and concert halls to enable this type of digital entrepreneurship to impact the lives of community participants.

During his participation in the Meta Summit, Nina Silva highlighted that the metaverse was created to generate a more interactive, immersive, collective virtual environment and open to the development of new businesses. The businesswoman interacted live with her avatar on the event stage, demonstrating how the metaverse is connected to the real world.

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She highlighted that web3 is growing and demanding more and more labor, which is why she launched a youth training campaign in partnership with UNICEF Brazil and the 1Million Opportunities, which already carries out employability and training projects for young people.

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See also:

Upland joins Unicef ​​Brazil to help earthquake victims in Turkey and Syria

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Upland, a web3 platform, announced its support for Unicef ​​Brazil's emergency efforts to help victims of the earthquakes that occurred in February in Turkey and Syria. The company will carry out an exclusive sale of block explorers, a type of NFT used by players in the game, and will allocate 100% of the proceeds to Unicef ​​Brasil's emergency fund. The action started on Monday (27).

Upland wants to 'pierce the bubble' to attract audiences to the metaverse

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Despite the popularization of the metaverse in the last two years, many people still do not fully understand the concept behind web3 and the proposal for this new moment in the internet. With the Upland platform, it's no different. Proposing to mirror a cartographic map of the physical world in the metaverse to integrate different virtual environments, the platform has already reached four million users. However, to try to break through the 'crypto bubble' and reach a wider audience, the company is investing in social initiatives.

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