Check out the tour we took in the Favela Vive environment:
O technology, designed in a partnership between the brand Rexpeita, the MetaMundo BR studio and KickOff Music, was released after the repercussion of Favela Vive 5, a track that featured Leci Brandão, Hariel, Major RD, Marechal and the ADL group. The idea is to give a dimension of what this project is about on all platforms.
ADVERTISING
The space in the ADL metaverse is a replica of a favela where a show takes place and several avatars have fun. Thought of down to the smallest detail, the walls, the stage and the tents were designed to resemble as much as possible a favela dance in Rio de Janeiro.
Gamified experience
The gamified experience is complete with environmental challenges. Visitors who enter the Favela Vive metaverse will have to find all the members of the Rio group to compete for prizes. Furthermore, to complete the missions, the player will have to access the group's dressing room and find a QR Code that leads to exclusive prizes.
According to the producer of the ADL group, Thomaz “TG” Garcia, the idea of launching the experience in the metaverse arose during the pandemic. “The break opened up space in the agenda so that we could look for something innovative. The game also allows us to better understand the audience and people's engagement with 'Favela Vive', and identify who wants to enter the metaverse with us.”
ADVERTISING
For updates, TG comments that the objective is to continue expanding the environment and launch NFTs, customization of avatars with favela characteristics and exclusive content from personal collections.
