Chatbots, sales apps and referrals will be the focus of artificial intelligence spending, representing more than 25% of the total this year. A IDC predicts this spending will increase to $300 billion by 2026, driven by demand for automation and efficiency across multiple sectors.
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AI can be an important key to solving urgent problems like climate change and disease, but it can also make our lives easier, taking on shallow, draining tasks and freeing up our time for more dense activities.
US leads spending on artificial intelligence
The US will lead AI spending, with a 50% share, while Western Europe will account for more than 20% of spending. Banks, e-commerce and media companies will be the biggest AI spenders, driven by demand for personalized content and targeted advertising.
Artificial intelligence is being used in tasks such as customer service, content creation and targeted advertising, and is expected to play an even greater role in our lives in the future. Media companies will invest heavily in AI to stay competitive.
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