Starbucks may abandon its iconic disposable cups by 2030

The disposable cup has been one of Starbucks' main symbols over the years. But, to promote more sustainability in its operations, the famous coffee chain intends to change that soon.

@curtonews It would be the end of disposable cups #starbucks ♬ original sound – Curto News

O Starbucks plans to abandon the item, responsible for much of its global waste and greenhouse gas emissions, by 2030.

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The initiative – in addition to promoting greater sustainability – seeks to please customers, who increasingly want companies to be part of the solution to climate problems.

A project piloto is being conducted in a unit of the Starbucks at the University of Arizona, in the United States. There, consumers no longer receive disposable paper or plastic cups. They must bring their own container or, if they don't, they receive a reusable one that can be left in spaces throughout the campus.

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