O agreement, released this Friday (11), will allow Barcelona to develop and launch blockchain-based products and services, such as NFTs and fan tokens.
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From now on, LIBERO football finance AG and private investors advised by NIPA Capital BV have become partners of Bridgeburg Invest, the holding company of Barça Vision. Investors acquired a total of 29,5% of the Barça Vision property for €120 million.
The Barça Vision division is the club's initiative to integrate all digital content around Web3 and blockchain, including NFTs and metaverse, which are part of the club's strategy for revenue acquisition.
web3 is the next generation of the internet, based on blockchain technology. Blockchain is a decentralized ledger system that allows the transfer of assets securely and transparently. This has the potential to revolutionize the way we interact with the internet, enabling new forms of commerce, entertainment and social interaction.
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Barcelona is one of the first sports clubs to venture into this world. The club believes web3 can help it connect with its fans in new ways and generate new revenue streams.
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