deforestation
Image credits: Bruno Kelly

Searches for “deforestation” increase 294.000% after Bolsonaro suggests research on Google

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The candidates running for president of the Republic, Lula (PT) and Bolsonaro (PL), will meet last Sunday (16) for the first TV debate for the 2nd round. On that occasion, re-election candidate and current president Jair Bolsonaro (PL) suggested that the public “give a google" to research under which government deforestation in the Amazon was greater. From then on, monitoring carried out by the startup Tunad recorded that the environment theme gained the highlight of the night, due to the significant increase in searches on the Google by the word “deforestation”. Check out!

Lula and Bolsonaro exchange attacks in the 1st TV debate for the 2nd round: war of memes and failed acts go viral on social media

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Former president Luiz Inácio Lula da Silva (PT) and president Jair Bolsonaro (PL) participated in the first direct clash without dwarf candidates in the second round of the presidential election, promoted by a pool of journalistic companies: Folha, UOL, TV Bandeirantes and TV Cultura. Journalists and data experts talk about a draw. Bolsonaro had more negative mentions on social media and tried to destabilize Lula by putting his hand on his opponent's shoulder. Lula filled the screen and hid his opponent, speaking directly to the camera. See the highlights of this clash.

The president's speech made interest in the word jump from 85 searches/hour to approximately 250 thousand searches/hour. The peak, which occurred at 21pm on Sunday (16), reached a growth of 294.000%.

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“The interest generated was so much that I believe it is the greatest we have ever monitored throughout our history”, analyzes Cesar Sponchiado, CEO of Tunad.

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These numbers are obtained by crossing data from the Google Trends with platform data Tunad, which uses its own algorithm to transform interest rates into number of searches. In other words, the company monitors the reaction of Internet users based on the content published, both in online and offline media.

On the networks, the public shared the results of the research:

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See highlights from Curto Green this Tuesday (18): growing increase in plastics in agriculture contaminates the soil and can have an impact on human health, finds a report from the United Nations Environment Program (UNEP); study reveals that Brazilian agriculture is organized to appear sustainable; and Renner stores launch a collection produced using the upcycling technique, from the reuse of disused pieces or fabric samples.

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