“We have been an artificial intelligence company for seven years and we are at an inflection point,” said Sundar Pichai, director of the Californian group, in front of thousands of people gathered at the company's amphitheater in Mountain View.
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“With generative AI, we are taking the next step,” added Pichai at the company’s annual developer conference. Google, held in Silicon Valley, California. “We are rethinking all of our core products, including search.”
“For some time now, we have been making our products radically more useful through generative AI, taking a bold and responsible approach,” he added.
The launch, in November, of the ChatGPT – designed by the Californian company OpenAI and financed mainly by Microsoft – kicked off a frantic race for generative AI, amid excitement and apocalyptic concerns.
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O Google responded with Bard, opened to the public, on a limited basis, in March.
Currently only available in English, the new chatbot will soon be able to chat in 40 languages. It is also expected to become multimedia, that is, to be able to integrate images with users' questions and answers.
Rivalry
The company also showed how online search will gradually change, with written answers to users' questions above traditional links and the possibility of interacting with the interface, requesting clarification, for example.
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The new Google will be available in the coming weeks, and the company has opened a waiting list where users can sign up to use it in a few weeks.
In addition, the Californian group is developing extensions for Bard, so that users can interact directly with the robot through the Maps mapping application, the Gmail message box or the Docs online word processor.
Resources are also available for companies that want to build their own AI-based generative tools (search, conversational bots, etc.) for their applications, with their own data.
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A Microsoft made similar announcements recently. The technology company had already integrated the ChatGPT to its search engine Bing and, last week, made it completely available to the general public – which gave new life to this previously insignificant portal in comparison to the giant Google.
The two rivals compete against each other in an attempt to transform their AI-driven platforms into users' preferred personal assistants.
Despite the joint effort of two of the largest companies in the world, among the risks of artificial intelligence are its possible uses for disinformation, with voice clones, fake videos and convincingly written messages.
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In March, a group of experts called for a pause in the development of powerful AI systems to give them time to ensure their safety.
Computer scientist Geoffrey Hinton, dubbed the “godfather of artificial intelligence,” recently left his position at Google to denounce the dangers of this technology, stating that the existential threat of AI is “serious and imminent”.
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