Lacoste files trademark registration to explore metaverse

Lacoste's trademark registration applications were made on the United States Patent and Trademark Office (USPTO) and were revealed by licensed trademark attorney for the metaverse, Michael Kondoudis this February 22nd.

Lacoste wants to sell virtual clothes and shoes

According to information from the specialized lawyer, trademark registrations cover NFTs, cryptographic transaction software, virtual clothing, footwear, glasses, virtual product stores, advertising, sports equipment and the provision of virtual real estate. 

It is worth remembering that several famous brands on the world market have already done the same as Lacoste. Yves Saint Laurent, Hermes, Tag Heuer, Rolex, Mercedes-Benz and many others have already requested patent registration to explore web3 and the metaverse. In 2022 alone, there were 5.850 records linked to the metaverse.

See some brands that have already filed for patent registration:

Yves Saint Laurent wants to sell makeup for avatars in the metaverse, indicates patent application

It's not new that the fashion market is looking to the metaverse to expand its business. This week, more specifically on the 12th, it was the turn of luxury fashion and beauty brand Yves Saint Laurent to file trademark applications for NFT and metaverse with its name and logo in the United States. The information was released by the licensed trademark attorney at the United States Patent and Trademark Office, Mike Kondoudis.

HSBC applies for trademark registration in the United States to provide financial services in the metaverse

In the current era of the internet, much is still speculation, however, big names and companies continue to attack by investing in web3. On December 15th, the British bank HSBC, which already invests in The Sandbox metaverse, registered its trademarks for web3 and metaverse with the United States Patent and Trademark Office.

BMW in the metaverse? German automaker requests trademark registration in the US to explore web3.0

The high-end car manufacturer BMW has just registered a patent for the brand in the digital environment in the United States to enter the metaverse and trade in NFTs. The registration was approved on November 25th, but was only announced last Wednesday (30th).