Microsoft and Nvidia announce partnership for industrial metaversion

Subscriptions for the new offering will be available in the second half of this year. Omniverse technology has proven to be particularly useful for automakers as they employ 3D design tools to accelerate vehicle development, build digital twins of factories, or run simulations to test vehicle performance.

partnership of Microsoft with Nvidia comes shortly after the company's wave of layoffs

After four months, Microsoft shuts down industrial metaverse development core

Just four months after assembling a team focused on developing tools for the industrial metaverse, Microsoft lays off all employees in the division for virtual reality in the industry. According to the North American specialized newspaper The Information, around 100 people were dismissed from the company.

The alliance is a strategy of Nvidia to focus on now-expanding markets for metaverse-enabling software and artificial intelligence that take advantage of its graphics-oriented semiconductors. The partnership with Microsoft it will also allow the company to bring new AI, simulation and collaboration capabilities to the industry. A Microsoft also has a commitment to the industrial metaverse, which was reaffirmed after the company created and fired its industrial metaverse team in February this year.

Mercedes-Benz wants to use the metaverse in vehicle production

The automotive giant announced during the Consumer Electronics Show 2023 (CES), which is taking place in Las Vegas, its next step in the car production process. According to the company, Mercedes factories should be revolutionized by digital industrialization and the adoption of virtual reality in its projects, including a partnership with virtual reality technology company NVIDIA.

Nvidia CEO Jensen Huang told the company's Developer Conference that “the world’s largest companies are racing to digitize every aspect of their business and reinvent themselves into software-defined technology companies,” said the executive. “Nvidia AI and Omniverse power industrial digitalization.”

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The automotive industrial metaverse

Last week, artificial intelligence and augmented reality company Nvidia released a report claiming that the metaverse is the future of the automotive industry. And it doesn't stop there: the electronic components manufacturer also pointed out that 2023 will be the year in which automotive giants will begin to integrate, in the industrial sector, operations with the metaverse. For the company, the industry revolution will affect the entire integrated production and sales system, from the factory floor to the sale of vehicles.