Upland launches São Paulo into the metaverse

A web3 platform real estate simulates the real cartography of the world within the metaverse, and already has several cities spread out there. Recently Upland launched Buenos Aires after Argentina won the World Cup. For now, São Paulo will only have four neighborhoods available to users: Itaim Bibi, Liberdade, Sé and Cambuci.

Upland wants to expand business

The platform hopes to welcome new users to expand business and bring celebrities and events to the capital of São Paulo, now metaversenica too. For Ney Neto, director of operations at Upland in Latin America, “The opening of São Paulo brings many possibilities for entrepreneurs who want to start their businesses in the metaverse. And for brands that are still analyzing how to carry out good activations in this new space. Stores, digital experiences and interactive games are some of these opportunities. Upland has also been creating chances to transform lives in the real world, combining digital economy, innovation and ESG”.

Tourist attractions are not yet available for visits in the capital of São Paulo in the metaverse, spaces such as the Centro Cultural Banco do Brasil, Pátio do Colégio, Edifício Copan, Fiesp, Edifício Itália, MASP, Pinacoteca, Teatro Municipal and Catedral da Sé will be launched soon .

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Upland wants to 'pierce the bubble' to attract audiences to the metaverse

Despite the popularization of the metaverse in the last two years, many people still do not fully understand the concept behind web3 and the proposal for this new moment in the internet. With the Upland platform, it's no different. Proposing to mirror a cartographic map of the physical world in the metaverse to integrate different virtual environments, the platform has already reached four million users. However, to try to break through the 'crypto bubble' and reach a wider audience, the company is investing in social initiatives.

Upland plans to place São Paulo in the metaverse

Last Wednesday (25), during the second edition of the Cidade do Futuro Festival, in honor of São Paulo's 469th anniversary, Upland announced the launch of the São Paulo capital into the metaverse. The event is annually promoted by the City of São Paulo, and featured programming focused on the technology industry, discussing web3, games and blockchain.