Adoption of generative AI grows, but ethical challenges are a concern; see search

The study, entitled “State of Ethics and Trust in Technology”, shows that 74% of respondents confirm that their companies have started testing generative AI and 65% are already using it in their organizations. However, 56% are uncertain or unaware of their company's ethical standards regarding this technology.

Data privacy is the top ethical concern related to generative AI, with 22% of respondents citing it as their top concern. However, the importance placed on data privacy has fallen from 19% in last year's survey to just 7% this year.

Despite the apprehension, 39% of respondents believe that cognitive technologies, including generative AI, have the greatest potential for social good of all emerging technologies. However, 57% perceive cognitive technologies as having greater potential for serious ethical risks, reflecting a substantial increase of 41% in 2022.

The study also reveals that organizations are adapting to automation, retaining and upskilling their employees, combating fears of job displacement. Interestingly, only 7% of respondents listed job displacement as a top ethical concern related to the generative use of AI'.

Additionally, research indicates a shift in expectations regarding government involvement in setting ethical technology standards. While only 27% of respondents reported that their companies collaborate with commercial entities, 71% believe the government should play a more significant role in setting ethical standards, an increase from 61% in the previous year's survey.

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