Beatles on TikTok: generation Z is moved by the release of 'Now and Then'

In just one day, the music 'Now and Then' has already been used in more than 2.300 videos on TikTok. On the social network, users express their enthusiasm, happiness and emotion when listening to the song.

The composition was originally a demo that Lennon recorded in the late 1970s. The recording was on a set of tapes that were passed from Yoko Ono, Lennon's widow, to McCartney in 1994. Now, with the help of AI, it is a complete recording with contributions from Paul McCartney, Ringo Starr and George Harrison (who died in 2001).

Os Beatles arrived late to digital media. The group did not sell downloads of its music on the iTunes store. Apple until 2010. When streaming became the primary means of communication for music fans, the Beatles resisted once again, waiting until 2015 to make the band's work available on Spotify, Apple Music and other platforms.

The decision to go digital has allowed new generations of listeners to more easily discover a group that won the adoration of multitudes of fans in the 1960s. Now, Gen Z listeners regularly post Beatles-related videos on social media platforms.

See some Gen Z reactions to the song 'Now and Then':

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